If you haven’t had the opportunity to grab a copy of Howie Schwartz’s free Mobile Marketing Leadership ebook yet, be sure to pick it up by clicking on the links below. We’re sure that you’re well aware that mobile marketing is the wave of the future and is a completely untapped market at the moment. Why? Because not too many people know exactly how to promote businesses and other clients through mobile marketing.
According to Howie Schwartz’s book Mobile Marketing Leadership over 70% of the worlds population owns a mobile phone nowadays. Advertising to potential clients and customers through mobile services is a huge commodity and gets bigger by the day. The response is actually bigger than advertising via email.
According to various research sources, teenagers are over 15% more accepting towards advertising through their mobile phones. As a matter of fact, studies are now showing that people are making more purchases by mobile devices than they would from their own computers. The reason would be because they are more spontaneous in purchasing something as opposed to buying it from their computers. When it comes to buying from mobile phones, buyers may be doing various activities that put them in a good mood. For example, they could be in a theatre waiting for a movie that they’ve been excited to see, they could be at the beach with family, they could be having a picnic, or just enjoying their day. There is a more spontaneous sense of wanting to buy something when it comes to purchasing products fromt eh comfort of their mobile phones.
Another huge statistic is that over 2/5th of individuals who own a smart phone have made purchases with their mobile devices. Companies are finding that people are making more purchases by mobile phone than they do via computer. The reason why is because making purchases such as these are more spontaneous than if they were at their desk. These people may be out with friends while having lunch, having fun at the beach, enjoying life by having a picnic, etc. Because people are out and about, they have a more spontaneous sense of urgency to buy products from their mobile phones.
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