Many authors and experts would like to enjoy publicity and media exposure. To optimize your ability to secure publicity, book promotion and expert status media opportunities, you will need to create the publicity tools that support your media outreach. These tools include creating an author expert media website where the media can find out all about your and your book or message and how to use testimonials that discuss your expertise and professionalism. Also important is your ability to tie your message and commentary into the news of the day. Media training is another essential tool for authors and experts so that you will understand how the media works and be ready when they call you for an interview
Book authors and experts can create a powerful and effective media and publicity strategy. However, to do so, the author or expert will need to understand the basics of publicity and media strategy so they can create the most relevant publicity outcome.
CREATE A WEBSITE ESPECIALLY FOR THE MEDIA: Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book’s cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you know about, your immediate contact info and well-developed media bio that outlines your credentials, education, accomplishments and professional experience. Include testimonials from powerful names – go big, avoid little mentions that no one really knows as this weakens you – remember, you are known by the company you keep.
Become a socially relevant book author & expert. Know how to tie yourself & your book’s messages into the news of the day. Be sure to blog on news events being covered by TV or other print media and internet sites. The blogging helps you create a working knowledge of the new of the day. Apply your knowledge and pack your blog posts with content as this helps develop your thoughts and creates expert status.
Get media training in advance so you are prepared and ready to go. The idea behind media training is to learn how to communicate effectively with the media. Media training helps you provide your commentary and information in a media savvy manner indicating that you have experience and are a professional.
Use these publicity tips to be a SMASH HIT Success On TV & Radio, avoid the media and promotion mistakes that many authors make. Once you implement your comprehensive publicity strategy and book promotion media strategy you will be able to enjoy media placements and have the necessary tools to be successful as a book author or news expert.
Annie Jennings is a recognized expert in marketing and promotion. To set up a free consultation please go to book promotion. To listen to audio recordings of marketing and promotion success please go to publicity.